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Messenger API for Instagram is born

Posted: Tue Apr 22, 2025 4:36 am
by mdabuhasan
An unmissable new feature for businesses and brands is the Messenger API, which is used to interact with users on Instagram. With this feature, it will finally be possible to manage messaging on WhatsApp, Facebook Messenger, Apple Business Chat and Instagram Direct in a single platform .

After a beta testing phase, Messenger API will now be accurate mobile phone number list available gradually based on the number of followers: in the first phase, Instagram accounts with a number of followers greater than 10,000 and less than 100,000 will be able to connect to the API, which will be expanded to accounts with followers between 1,000 and 100,000 in July.

The remainder by the third quarter.

Messenger API is a boon for all those companies that want to make the most of the wide range of tools offered by Facebook.

After all, for some time now, Instagram has gone from being a social network to social commerce and Messenger API is proof of this.

It is presented, in fact, as a feature in support of Customer Relationship Management, a strategic expansion that exploits the commercial potential of Instagram, starting from advertising, expanding into areas such as conversation between brands/companies and users with advanced purchasing features.

Instagram Becomes More and More Social Commerce with Drops
We have already talked about Instagram's change from caterpillar to butterfly, from social network to social commerce full of potential and important opportunities for those who want to do business.

Drops confirms this.

Already in use in the United States, Drops is a commercial showcase , an entire section dedicated to the launch of limited edition products or products for short periods of time, where brands launch commercial news that can be purchased directly from the native checkout.



Schedule Instagram Stories with Business Suite
Starting today, you can schedule and publish Stories on both Instagram and Facebook using Business Suite, both in the desktop and app versions . You might say: Hallelujah!

We've been waiting for something like this for years and it's finally here. Now you can program Stories in just a few simple steps.

Soon, the Business Suite will also allow you to save draft posts and create photo albums on your Facebook page.

How? With your smartphone you need to update the app to the latest Android or iOS version.

The unknown remains for those who access Business Manager via desktop with multiple accounts and do not yet have access to this feature.

We continue with Instagram to talk about another very interesting novelty in the world of advertising.