The percentage of returning visitors is another important metric as it shows how interesting your website is to your target audience and, therefore, how you rank when it comes to their loyalty to your website.
New visitors are those who appear first on your website, while returning visitors are those who come back.
Website engagement metrics that return visitors
Google currently remembers visitors for a period of two years.
This means that if someone visited your website during that time, they would be considered a returning visitor. If they had visited your site before that time, they would be among the new visitors.
For example, if you find that the number of returning visitors is significantly higher than medical mail list the number of new visitors, it means that you should maintain the strategy you are currently using but also focus on acquiring new visitors and vice versa.
Stats show it 30% of return visitors are positive and 50% are great, but as many others point out, it depends on your website, the industry you are in, and the goals of your site.
Average session duration and average time on page
A session is actually a visit to your website and the average session duration is the average time visitors spend on your website during those sessions.
Databox explains how Google Analytics calculates this time: Google Analytics calculates the average session duration by dividing the total duration of all sessions (in seconds) during a specified time period by the total number of sessions during that same time period.