Don't neglect direct mail
Posted: Mon Apr 21, 2025 9:31 am
Clean up your website
Most working adults get at least one physical and medical checkup a year, but many business owners don't pay attention to their main websites after they go live.
Generating leads can be nearly impossible for organizations whose websites are not user-friendly, are out of date, do not include CTAs on the main page, or are so cluttered with graphics that they take forever to load.
Direct mail once served as a lead generation tool. Some marketers unwisely dismissed it as a relic of the pre-digital era. It is anything but. Proof of direct mail's current usefulness are the many millions of pieces that travel through mailboxes every day of the year except Sunday.
When done correctly, direct mail can geographically target customers by zip code, home ownership esinc email list status (only mailing to homes or apartments), car ownership status (using car owner lists), commercial property owners, and more.
Use your inbox as an example. If you get a 50% off dinner coupon at the new restaurant across the street, aren't you likely to stick it in your purse or wallet just in case?
Direct mail is alive and well, although rumors of its death have been greatly exaggerated. Using direct mail in a geographically specific and targeted manner can be one of the most cost-effective ways to identify new customers.
Person reading emails
Generating leads can be difficult. The key word is “care.” For merchants, paying attention to their website, being open to using direct mail, writing compelling CTAs, leveraging the power of relevant blog content, collaborating with social media influencers, taking the time to create a relevant email newsletter, offering free digital samples , enabling live chat, hosting live events, and viewing all related expenses as long-term investments can make all the difference.
Most working adults get at least one physical and medical checkup a year, but many business owners don't pay attention to their main websites after they go live.
Generating leads can be nearly impossible for organizations whose websites are not user-friendly, are out of date, do not include CTAs on the main page, or are so cluttered with graphics that they take forever to load.
Direct mail once served as a lead generation tool. Some marketers unwisely dismissed it as a relic of the pre-digital era. It is anything but. Proof of direct mail's current usefulness are the many millions of pieces that travel through mailboxes every day of the year except Sunday.
When done correctly, direct mail can geographically target customers by zip code, home ownership esinc email list status (only mailing to homes or apartments), car ownership status (using car owner lists), commercial property owners, and more.
Use your inbox as an example. If you get a 50% off dinner coupon at the new restaurant across the street, aren't you likely to stick it in your purse or wallet just in case?
Direct mail is alive and well, although rumors of its death have been greatly exaggerated. Using direct mail in a geographically specific and targeted manner can be one of the most cost-effective ways to identify new customers.
Person reading emails
Generating leads can be difficult. The key word is “care.” For merchants, paying attention to their website, being open to using direct mail, writing compelling CTAs, leveraging the power of relevant blog content, collaborating with social media influencers, taking the time to create a relevant email newsletter, offering free digital samples , enabling live chat, hosting live events, and viewing all related expenses as long-term investments can make all the difference.