More tips to remember when writing a professional email
Posted: Mon Apr 21, 2025 8:33 am
Know your audience
When designing the content of your professional email, imagine your reader. Are they tech-savvy or unfamiliar with jargon? Young, hip professionals or seasoned professionals? This understanding will determine the language you use, the level of detail you provide, and even the humor you might sprinkle in.
Check out this example of Glitch
Use colloquial language
While professionalism is key, avoid sounding overly formal or robotic. Use a friendly, conversational art director email list tone that engages the reader and makes them feel appreciated. Avoid jargon and technical terms unless absolutely necessary.
Highlight the benefits
Focus on what your email offers your customers. How will it improve their lives, solve their problems, or make their day easier? Clearly communicate the benefits of your message and how it aligns with their needs and interests.
Include a call to action
Tell your reader what you want them to do after reading your email. This could be visiting a website, making a purchase, taking a survey, or simply sharing your email with others. Make your call to action clear, specific, and easy to follow.
Correct and edit
Before you hit send, take a moment to carefully reread your email. Typos, grammatical errors, and unprofessional formatting can damage your credibility and leave a negative impression. Make sure your email is polished and error-free.
Customize when possible
Personalization starts with the first line of your email. Ditch the generic “Dear Sir/Madam.” Instead, use the recipient’s first name. Show that you’ve done your research and create a sense of connection. Mention previous interactions, shared projects, or industry news that are relevant to them. This small gesture shows interest and sets the stage for a more meaningful conversation.
When designing the content of your professional email, imagine your reader. Are they tech-savvy or unfamiliar with jargon? Young, hip professionals or seasoned professionals? This understanding will determine the language you use, the level of detail you provide, and even the humor you might sprinkle in.
Check out this example of Glitch
Use colloquial language
While professionalism is key, avoid sounding overly formal or robotic. Use a friendly, conversational art director email list tone that engages the reader and makes them feel appreciated. Avoid jargon and technical terms unless absolutely necessary.
Highlight the benefits
Focus on what your email offers your customers. How will it improve their lives, solve their problems, or make their day easier? Clearly communicate the benefits of your message and how it aligns with their needs and interests.
Include a call to action
Tell your reader what you want them to do after reading your email. This could be visiting a website, making a purchase, taking a survey, or simply sharing your email with others. Make your call to action clear, specific, and easy to follow.
Correct and edit
Before you hit send, take a moment to carefully reread your email. Typos, grammatical errors, and unprofessional formatting can damage your credibility and leave a negative impression. Make sure your email is polished and error-free.
Customize when possible
Personalization starts with the first line of your email. Ditch the generic “Dear Sir/Madam.” Instead, use the recipient’s first name. Show that you’ve done your research and create a sense of connection. Mention previous interactions, shared projects, or industry news that are relevant to them. This small gesture shows interest and sets the stage for a more meaningful conversation.