Label “Optimized for mobile devices” is removed

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It's also important to remember that interstitials are just one ranking factor among many. There will continue to be websites that rank well despite displaying such intrusive banners and "hiding" their content behind them. If the content is high-quality and relevant to the search query, these websites will continue to rank well.

In this context, Google also announced that the "Mobile Friendly" label will russia cell phone number list/ be removed from search results pages. It first appeared in the SERPs with the introduction of the Mobile Friendly Update. This was because Google prioritizes pages in search results on mobile devices that are also optimized for these devices. This could be a dedicated mobile page or a website with responsive programming. Here, too, Google has the user experience in mind.

It can be difficult to view and use the desktop version of a website on a mobile device. A non-mobile-optimized version requires users to pinch or zoom to read the content. Users find this frustrating and are likely to abandon the site. The alternative is to provide a mobile-friendly version that's easy to read and intuitive to use.