Activate Shopping campaign in Google AdWords

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Once the shopping feed has been created, creating a shopping campaign in AdWords is no longer a problem. Log in to AdWords and select the corresponding merchant account. The product data is pulled automatically because we linked the Merchant Center with AdWords in a previous step.
As with text ads or display campaigns, you only pay when your shopping ad is clicked.

As usual, you can increase or decrease the CPCs for each belarus cell phone number list/ product as you wish – depending on your budget and focus. There are only 8 spaces in the shopping box. Here, too – as with text ads – the spaces are auctioned off. However, it is not only the CPC that determines whether you get a space. The completeness of the data is also important.

ConclusionSetting up the Merchant Center isn't that difficult. Give it a try if you're an e-commerce retailer who's always wanted to be represented in the box. Some experience with your shop system and AdWords would be helpful. While you don't need a technician to create a product feed, if you have one, take advantage of their support.