So within this landscape

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So for instance, if you had a piece of content that maybe you had, that maybe you were updating maybe every six months or something, it might be that, because there are more competitors coming into your space, into your particular SERPs, that you need to update it more frequently. It's also the case that other competitors are going to be able to update their content more frequently because they have access to so many new AI tools.

I think it's important to think cambodia number about trending topics. Trending topics are really, really useful because they offer opportunities to differentiate, but also because trending topics are less covered by LLMs. LLMs tend to rely on historical content. They tend to rely on historic information. So if you are able to lead the conversation to become a primary source of information, then you're more likely to be able to manage in this newly competitive space.

Cyborg content
Cyborg content includes UGC and AI content in the SERP, and communities driving distribution and content creation. E-E-A-T is the blueprint for human-led AI content.
The other thing I think it's worth thinking about when we think about differentiation and competitors is cyborg content. And what do I mean by this? When I say cyborg content, I don't necessarily mean that you need to be robocop. However, I think that we should be thinking about the way that we balance user-generated content, UGC, and AI content in the SERP. It's going to be something with hidden gems that becomes more apparent as users search.

It also means that users are going to see different ways of connecting with user-generated content. I've seen this on Quora, for instance, where they're able to use a bot, and it says at the top of their content that there's a bot that's sort of summarizing the conversation that people are having. So that's one way to do it. I've also seen on LinkedIn, they have their advice articles where they say, "Here's a piece of content that's created with AI," and the AI will give the prompts and the questions, and then they'll have users who are answering the questions with their own human experience.