What is content marketing in traditional media?
Posted: Sat Dec 21, 2024 5:17 am
Content in communication, and especially in advertising, has existed since we learned to distinguish and differentiate the information we provide to the general audience.
Today we will review what content marketing is in traditional media, how it works and some specific examples of its use, understanding that this concept, although it may seem new due to how the digital world appropriated the term, this marketing tool has existed for more than 100 years and of course, due to its long age, it is classified as a traditional medium.
How does content marketing come about?
The term content marketing is not something new, although bahrain email list 191152 contact leads lately the term is used more than ever and this is because digital marketing has allowed us to extend some tools and bring them to the present in a more technological way.
But, it must be understood that content marketing has been trying for decades to impact its audiences by offering them something they were not expecting, but that something offers them to go a little further with the brand or product they buy. Better said, creatively, brands seek to win over their buyers through different, engaging content that gives added value to their product and their consumers.
To understand this better, let's look at some examples of its use.
Brands that have used content marketing
Michelin
The famous and international French tire brand was one of the first to use content marketing to differentiate itself in the market.
They created the “Michelin guide” in 1900. It was a guide that was given away for every purchase of a new pair of tires and inside it came with a long list of city maps, the best restaurants to visit, contact information for some mechanics, doctors, among other curiosities of the road that gave buyers valuable information that served to provide solutions beyond what the product itself promised.
Today, the Michelin guide has expanded throughout Europe and has clearly improved its design and content.
Another great example of traditional content marketing is the famous and legendary brand “La lechera” by Nestlé.
Nestlé – The Milkmaid
Personally, I have great feelings for this brand that has remained in the family kitchen for years.
Nestlé has a broad portfolio of products in which “La Lechera” stands out, due to its arduous consistency in the market for decades.
Its difference was evident when the brand decided not only to sell a product that perfectly accompanies different dishes, but also because it knew how to understand how its public behaves. Understanding this, it created recipes that gave the brand that extra edge, which entertained and challenged its consumers to create new and different recipes to try new flavors at home.
Today we will review what content marketing is in traditional media, how it works and some specific examples of its use, understanding that this concept, although it may seem new due to how the digital world appropriated the term, this marketing tool has existed for more than 100 years and of course, due to its long age, it is classified as a traditional medium.
How does content marketing come about?
The term content marketing is not something new, although bahrain email list 191152 contact leads lately the term is used more than ever and this is because digital marketing has allowed us to extend some tools and bring them to the present in a more technological way.
But, it must be understood that content marketing has been trying for decades to impact its audiences by offering them something they were not expecting, but that something offers them to go a little further with the brand or product they buy. Better said, creatively, brands seek to win over their buyers through different, engaging content that gives added value to their product and their consumers.
To understand this better, let's look at some examples of its use.
Brands that have used content marketing
Michelin
The famous and international French tire brand was one of the first to use content marketing to differentiate itself in the market.
They created the “Michelin guide” in 1900. It was a guide that was given away for every purchase of a new pair of tires and inside it came with a long list of city maps, the best restaurants to visit, contact information for some mechanics, doctors, among other curiosities of the road that gave buyers valuable information that served to provide solutions beyond what the product itself promised.
Today, the Michelin guide has expanded throughout Europe and has clearly improved its design and content.
Another great example of traditional content marketing is the famous and legendary brand “La lechera” by Nestlé.
Nestlé – The Milkmaid
Personally, I have great feelings for this brand that has remained in the family kitchen for years.
Nestlé has a broad portfolio of products in which “La Lechera” stands out, due to its arduous consistency in the market for decades.
Its difference was evident when the brand decided not only to sell a product that perfectly accompanies different dishes, but also because it knew how to understand how its public behaves. Understanding this, it created recipes that gave the brand that extra edge, which entertained and challenged its consumers to create new and different recipes to try new flavors at home.