Cross-selling: three concrete examples
Posted: Sun Apr 20, 2025 8:15 am
Cross-selling is therefore an effective sales strategy that consists of offering complementary products in order to increase the value of the average basket. However, French brands are not far behind and have also become masters in the art of cross-selling and upselling.
Boulangerie Paul : When a customer buys a sandwich or baguette in one of their stores, Paul can offer complementary products like drinks or desserts to accompany their meal. This optimizes the shopping experience and encourages an increase in their average basket value.
Decathlon : A customer who buys a pair of running shoes will rcs data south korea automatically be offered sports socks, shoelaces, or accessories like a water bottle. Decathlon thus practices cross-selling by offering products that complement the main item.
Sephora : When a customer purchases a makeup product, Sephora may offer them brushes, makeup removers, or beauty accessories. This helps increase sales by offering products that enhance the use of the purchased products.
Boulangerie Paul : When a customer buys a sandwich or baguette in one of their stores, Paul can offer complementary products like drinks or desserts to accompany their meal. This optimizes the shopping experience and encourages an increase in their average basket value.
Decathlon : A customer who buys a pair of running shoes will rcs data south korea automatically be offered sports socks, shoelaces, or accessories like a water bottle. Decathlon thus practices cross-selling by offering products that complement the main item.
Sephora : When a customer purchases a makeup product, Sephora may offer them brushes, makeup removers, or beauty accessories. This helps increase sales by offering products that enhance the use of the purchased products.