How do I generate leads with social media?

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Around 2.5 billion people are regularly active on Facebook . This statistic clearly shows why using social media is so important for marketers: the reach is extremely high. Another advantage: social media is designed to build personal relationships . This can be extremely useful not only in a personal but also in a business context. One in five people has already purchased kenya phone number data products promoted by influencers . But what should you keep in mind when using social networks for business purposes? And how can you generate leads with social media?

Present yourself professionally as a company
If you want to be active on social media, you should first revise your company profile . Use your company logo as your profile picture and include a link to your website. Don't forget to introduce your company briefly and concisely. Be sure to include your most important keywords .

Action is good, strategic goals are better: Your strategy must include an internal code of conduct to ensure your posts follow a consistent pattern. This should specify, for example, the general style of the posts and the extent to which this reflects the company's character. You should also specify which content should be shared how often and on which platforms . Define goals and metrics.

Don't forget to adapt your content to the respective platform . On primarily personal platforms like Facebook, Instagram, or Twitter, you can write in much more colloquial language than on business platforms like XING and LinkedIn. Also, keep in mind that some post length guidelines exist. For example, Twitter allows a maximum of 280 characters.

Understanding the target audience
Social media is a great way to get to know your buyer personas better. Find out what topics your target audience is talking about and what their attitudes toward your company are! To do this, we recommend monitoring specific groups of terms that are relevant to your business. One free monitoring tool is BuzzSumo . Here, you'll not only find out the latest mentions, but also which keywords and users are associated with your search term. In addition to your buyer personas, you can also keep an eye on your competition or identify industry trends .