Basic concepts of Inbound Marketing
Posted: Sun Apr 06, 2025 8:21 am
To further expand your knowledge of inbound marketing and be prepared to work with your digital marketing agency , it's important to understand some basic definitions:
Lead
A lead is a person or organization interested in what you sell.
Interest is expressed by sharing contact information, such as an email ID, phone number, or even a social media profile.
Buyer Persona
It is the fictional representation of the ideal person or consumer you want to reach.
Certain data are required, such as demographics, socioeconomics, behaviors, interests, etc.
MQL
Marketing Qualified Lead, by its acronym in English, refers to a lead or person interested in what you sell who is a visitor to your website and, given their special lead engagement levels, is quite likely to become a current customer.
SQL
A Sales Qualified Lead is a potential customer who has been researched and vetted , first by an organization's marketing department and then by its sales team, and is deemed ready for the next stage in the sales process.
Landing Page
In digital marketing, a landing page is a standalone web page created specifically for an advertising or marketing campaign.
It is where a visitor “lands” when they click on a Google AdWords or similar ad.
CTA
Call To Action, by its acronym in English, means "call to action," and refers to that button or phrase that invites a lead to take a next action, such as "buy now before they sell out!"
Conversion
It's the point at which a lead grasps a message and has the desire to take action. This action depends on the company's objectives, but it's typically a purchase.
Lead
A lead is a person or organization interested in what you sell.
Interest is expressed by sharing contact information, such as an email ID, phone number, or even a social media profile.
Buyer Persona
It is the fictional representation of the ideal person or consumer you want to reach.
Certain data are required, such as demographics, socioeconomics, behaviors, interests, etc.
MQL
Marketing Qualified Lead, by its acronym in English, refers to a lead or person interested in what you sell who is a visitor to your website and, given their special lead engagement levels, is quite likely to become a current customer.
SQL
A Sales Qualified Lead is a potential customer who has been researched and vetted , first by an organization's marketing department and then by its sales team, and is deemed ready for the next stage in the sales process.
Landing Page
In digital marketing, a landing page is a standalone web page created specifically for an advertising or marketing campaign.
It is where a visitor “lands” when they click on a Google AdWords or similar ad.
CTA
Call To Action, by its acronym in English, means "call to action," and refers to that button or phrase that invites a lead to take a next action, such as "buy now before they sell out!"
Conversion
It's the point at which a lead grasps a message and has the desire to take action. This action depends on the company's objectives, but it's typically a purchase.