Inbound marketing is based on the idea of creating and sharing content focused on a target audience, in order to gain permission to communicate directly with your potential customer.
Hubspot , the creators of the concept, define it as:
“Inbound marketing allows users and potential whatsapp number list customers to find you online and learn about your products and services. It's about offering value in a non-intrusive way , unlike traditional advertising, so consumers don't feel like the goal is to make sales. With inbound techniques, your customers come to you, while with outbound techniques, you have to find them. In the first case, the key is creating quality content; in the second, it's budget.”
Inbound Marketing
Blogger Vilma Nuñez defines Inbound Marketing as follows:
“Also called “attraction marketing,” it involves attracting your audience by creating the content they're looking for.” She asserts that “ With Inbound Marketing, the audience finds you; you don't interrupt them.”