In addition, AI can recommend content to users in a much more personalized way. Thanks to it, the articles suggested at the end of a reading will be more buy phone number list detailed, specific, and focused on each user.
“Artificial Intelligence will also allow you to perform an in-depth analysis of your competitors' activities and actions.”
This technology can be used to analyze consumer history, the effects of recommendations, and their reaction and interaction with content.
With this feature, recommendations are updated in real time and with extreme precision. Its effects can also be seen in advertising: only those truly relevant to the user will be shown.
Artificial Intelligence is here to help you achieve these seemingly impossible advances, and you can also apply it to your business.
Artificial Intelligence can manifest itself in Marketing in multiple ways: from content generation to chatbots. All of these tools are very useful when planning or implementing a Marketing strategy. A study conducted by Salesforce revealed that 52% of people working in Marketing have used artificial intelligence tools in their professional work.
52% of people working in Marketing have used artificial intelligence tools in their professional work.
1) Content Generation
Content generation is one of the main uses of Artificial Intelligence in Marketing. Tools like Chat GPT or Copy.ai are excellent allies for creating quality content.
In the first case, you just need to ask it for ideas, and it will provide you with suggestions in a matter of seconds. However, keep in mind that these ideas require curation and won't always be 100% useful. You can also guide the tool with more specific requests to get more accurate results.
Microsoft also has its own tool called Bing Chat , which is very promising. To access it, you have to register and join a waiting list. But is Google lagging behind? Not exactly. Google has published a video on its Google Workspace channel to show how they're applying AI to their business management suite.