Historical comparison and future projections
Historical comparison and future projections
In 2019 , TikTok generated barely $340 million in advertising revenue. Since then, its growth has been explosive, increasing its revenue sixfold in 2020 to $11 billion in 2022 and $18 billion in 2023. Although the pace of expansion has slowed, 2024 whatsapp number list around $23.5 billion, and 2025 is expected to add another ~25% on that basis. TikTok is projected to reach $54 billion in advertising revenue by 2027 , establishing itself as a global advertising giant.