Web-to-store: how to sell more in-store thanks to your online store?
Posted: Sat Apr 05, 2025 6:29 am
In 2018, nearly 3 out of 4 Quebec Internet users visited the websites of stores near them before going to a physical store to make a purchase.
This phenomenon is web-to-store!
We told you about it in our article on 2019 web trends a few months ago.
And with its famous annual NETendances survey, Cefrio confirms that this trend has been on the rise in the last year, with 72% usage among Quebecers.
In 2019, smartphones have accentuated this trend, with their hyper-fast network where any question can be answered in seconds.
Comparing prices, learning more about a product, or even asking family or friends for their opinions, window shopping has become screen-scanning.
Start an extraordinary experience.
Create your online store.
Get started for free
What is web-to-store?
Initially, web-to-store meant people searching for gambling database singapore products online, from the comfort of their own homes, before heading to a store to make their purchases. They knew they were going to find the product they needed, the price, and all the information they needed to make a purchase in seconds.
Its advantage: not having to go back and forth between several stores to find the right product and being able to buy it in the store offering the best price.
With the advent of smartphones, web-to-store has evolved, and new behaviors have emerged.
This search isn't just happening at home, but sometimes in the city center they're visiting or even in the shopping area they're in.
In 2019, more than 3 out of 4 Canadians owned a smartphone that allowed them to quickly browse the web anytime, anywhere.
This figure will continue to rise in 2019, and smartphones will increasingly become a central part of purchasing behavior.
This phenomenon is web-to-store!
We told you about it in our article on 2019 web trends a few months ago.
And with its famous annual NETendances survey, Cefrio confirms that this trend has been on the rise in the last year, with 72% usage among Quebecers.
In 2019, smartphones have accentuated this trend, with their hyper-fast network where any question can be answered in seconds.
Comparing prices, learning more about a product, or even asking family or friends for their opinions, window shopping has become screen-scanning.
Start an extraordinary experience.
Create your online store.
Get started for free
What is web-to-store?
Initially, web-to-store meant people searching for gambling database singapore products online, from the comfort of their own homes, before heading to a store to make their purchases. They knew they were going to find the product they needed, the price, and all the information they needed to make a purchase in seconds.
Its advantage: not having to go back and forth between several stores to find the right product and being able to buy it in the store offering the best price.
With the advent of smartphones, web-to-store has evolved, and new behaviors have emerged.
This search isn't just happening at home, but sometimes in the city center they're visiting or even in the shopping area they're in.
In 2019, more than 3 out of 4 Canadians owned a smartphone that allowed them to quickly browse the web anytime, anywhere.
This figure will continue to rise in 2019, and smartphones will increasingly become a central part of purchasing behavior.