Have you heard of SMS Solution ? Take a look: you may not spend much time sending SMS, but you certainly receive and read many of them, right? This data is confirmed when we evaluate the results of a survey conducted by Mobile Time and Opinion Box, in which 51% of Brazilians receive SMS every day and only 24% of those interviewed send SMS .
Therefore, know that corporate SMS is a great tool for communicating with your customer. After all, wherever they are, they will certainly have their cell phone with them, don't you agree?
Want to learn more about the advantages and how to explore SMS in your strategies? Stay tuned!
Content
What are the advantages of using SMS Solution in customer communication?
Ensures great opening rates
Enables you to reach your audience with the right message
Promotes mobility and agility
Promotes instant viewing
Allows sending direct links
What are the best strategies for SMS Solution communication to work?
Invest in a striking CTA
Keep your customer base up to date
Get straight to the point in your message
Monitor the results
What are the advantages of using SMS Solution in customer communication?
Using SMS as a communication tool only brings benefits to your strategies. After all, you can improve communication and deal with various issues in the most varied areas , for example: sales, marketing, finance, support and much more.
Let’s find out what the main advantages of using SMS are. Check it out!
Ensures great opening rates
Let's face it: it's hard to find someone who ignores messages received on their cell phone without at least reading them, right? To give you an idea, according to a survey conducted by Gartner, 90% of people open their messages, that is, these are very high open rates.
Enables you to reach your audience with the right message
With SMS, the chances of reaching your audience are very good. So, by betting on the power of SMS, you improve your relationship with your customers. After all, it promotes high engagement and ensures that your message is, in fact, delivered , strengthening relationships with your customers.
Therefore, you can use this tool in several strategies , including to help prepare your company for seasonal sales — sending customers exclusive promotions and discounts.
Promotes mobility and agility
We live in the Digital Age. This means that your company needs cpa email marketing list to adapt to new technologies to impact your audience . Therefore, SMS is a great alternative, as it promotes mobility and agility in sending your message.
Promotes instant viewing
SMS promotes instant viewing . In other words, the customer receives and immediately reads the content. After all, the text message is short and objective, which makes it much easier to read. In addition, the customer does not need to be connected to the internet to receive your SMS.
Allows sending direct links
SMS Solution helps encourage customers to interact with your company . This is because you can send direct links for them to take a specific action — receive a discount form, check out promotions, complete a purchase, access a second copy of a bill, and much more.
Read also: Are your customers not aware of your store's promotions and events? Discover SMS Solution!
What are the best strategies for SMS Solution communication to work?
Now that you’ve learned the main benefits of communicating with your customers via SMS, let’s take a look at some important strategies to make this strategy successful. Stay tuned!
Invest in a striking CTA
The call to action (CTA) is one of the main strategies for getting the customer to carry out the desired interaction . So, make sure to use short, objective sentences and always get straight to the point.
Keep your customer base up to date
Remember that when we talk about SMS, we are dealing with user data. Therefore, always comply with the General Data Protection Law (LGPD) and only send SMS if your customer authorizes it , okay?
Get straight to the point in your message
Don't try to be too long or too verbose in your message. SMS has a character limit , so make sure you take advantage of this limitation to create truly effective campaigns.
Monitor the results
Evaluate key SMS indicators (unsubscribes, opens, conversions, clicks and more) to improve your strategies . This way, you can create increasingly effective campaigns.
Did you enjoy learning more about how SMS helps improve communication with your customers, wherever they are? If so, learn more about Algar Telecom's SMS Solution : a complete platform for you to create great relationships with your audience.