So, when conducting keyword research for a landing page, make sure you include keyword phrases that demonstrate purchase intent.
Keyword Research Buyer Intent
Once you've found this goldmine of keywords, where should you place them?
Headline: The title and subtitle of your page, as well as any other headings on your landing page, should contain the exact keyword phrase you are targeting.
URL: Create a simple, custom URL for your landing page that looks something like this:
yourdomain.com/your-exact-keyword-expression/
Meta Description: When adding your meta description, include your exact keyword phrase, just like spam number database you would on any other page or post.
Landing Page Text: Your landing page text should include your keywords, but always remember that the placement should be natural. Don't create sentences that are difficult to read just to include your keywords.
AdWords Ads: If you're using an AdWords campaign to promote your landing page, make sure you target the same keywords you used in the places mentioned above. Consistency is key here.
Using the right keywords will help search engines understand what your landing page is about and will drive targeted traffic with the intent to make a purchase directly to your landing page.
2. Keep your landing page hyperfocused
The whole point of your landing page is to draw people to the CTA button . You want them to click that button and take action!
So, make sure the entire focus of your landing page revolves around your CTA button. The best way to make it stand out is to use a color that contrasts with the background in an appealing way.
CTA button will also help improve your page's SEO ranking . So make sure your CTA button is mobile-friendly, that it appears above the fold, and (of course) that it works!
Check out how DigitalMarketer uses the CTA on this landing page.
Creating a user-friendly experience with your
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