How to use seed keywords in your SEO

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Seed keywords
Seed keywords are the basic terms that represent the core topics of your business or website.

These keywords are usually short, consisting of one or two words, and form the basis for creating more specific keyword variations.

Think of seed keywords as a starting point for your keyword research—they help you identify broader topics that you can then narrow down into more targeted phrases.

Let's say you run an online store that sells cookware sets. In this case, your seed keyword might be " cookware ."

Caraway seeds

This broad term describes your business's primary focus and serves as a starting point for discovering female database more specific keywords like " ceramic cookware sets " or " non-toxic cookware ."


Start with your keyword research : Start with your seed keywords to create a list of related search terms. Use tools like Google Keyword Planner or SEOptimer's Keyword Research Tool to expand your seed keywords into more specific long-tail keywords.
Identify content opportunities : Use the insights from your research to identify content gaps and opportunities. For example, if you notice high search volume for " types of pots ," create a blog post specifically targeting that term.
Optimize core pages : Use seed keywords naturally on your website's main pages, such as your homepage, category pages, and key product pages. Make sure these keywords fit into your content without keyword stuffing .
Generate long-tail keywords : Use seed keywords to develop long-tail keywords that target more specific search queries. Long-tail keywords often have less competition and can attract highly relevant traffic. For example, you could derive the long-tail keyword "best books for summer reading" from the seed keyword "books."