Why Your Company Needs a Data Strategy

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Are you getting a lot of website traffic but don't know who your visitors are or how to convince them of your offer? Forms on your website are an excellent way to find out: they require interested people to enter information in order to gain access to a piece of content you provide. Sound complicated? It's not really. Something as simple as a newsletter signup can help you stay connected with your website visitors. However, many SMEs and sales professionals overlook simple but effective tools like lead capture forms that can help them attract even more new prospects.

Your marketing automation software can help you create forms and japan city name list add them to your website, and it will immediately store the data it collects in the integrated CRM database. You can then use this data to quickly schedule follow-ups such as calls, emails, or nurturing campaigns. By storing this business-critical information in one place, you can keep track of all sales and marketing interactions. You can track results and trends for entire campaigns as well as individual leads or customers in real time.

Learn how to use landing pages to collect information from your website visitors.


2. You automate lead nurturing.
Building a dialogue with your prospects requires more than just correct contact information. You need to follow up with your leads and provide them with the right messages, pricing information and offers at the right time. This can be a challenge for any business, but smaller companies with limited resources in particular often find it difficult to engage with their prospects and convince them to buy. An integrated marketing automation and CRM solution comes in right here and can support you in your sales and marketing activities. You only need to set up your email marketing campaigns once and the software does the rest:

Prospects receive the right follow-up messages at the right time.
You will receive notifications and reminders when a manual contact is due.
You record and track interactions in your CRM software.
You see all relevant information in a clear dashboard