Create unique content for all pages
Posted: Sat Apr 05, 2025 3:33 am
Let's use an example. Which of these URL structures appeals to you more?
a) /clothesformen_403v.gt
b) /clothing/men
It's option B, right? The first one looks messy (and like it's hosted on a shady website). Don't give Google that impression of your e-commerce site.
Best practices for URL structure on retail sites also depend on the page it's used on. This is because URLs should include your keyword and be organized in a way that makes it easy for both users and Google to navigate.
Category pages: URL.com/CATEGORY
For example, I could go with URL.com/company-retreats.
Product pages: URL.com/CATEGORY/PRODUCT
For example, I could choose URL.com/company-retreats/los-angeles.
Here’s how we do it for our Free Backlink Checker :
URL structure
Blog posts: URL.com/BLOG/TITLE
For example, I could choose URL.com/blog/planning-a chinese overseas america database -company-retreat.
3.
We've all heard the horror stories of a Google penalty .
BMW was completely removed from the SERPs for three days.
Overstock was banned from ranking its own company name for two months.
Want even worse news?
a) /clothesformen_403v.gt
b) /clothing/men
It's option B, right? The first one looks messy (and like it's hosted on a shady website). Don't give Google that impression of your e-commerce site.
Best practices for URL structure on retail sites also depend on the page it's used on. This is because URLs should include your keyword and be organized in a way that makes it easy for both users and Google to navigate.
Category pages: URL.com/CATEGORY
For example, I could go with URL.com/company-retreats.
Product pages: URL.com/CATEGORY/PRODUCT
For example, I could choose URL.com/company-retreats/los-angeles.
Here’s how we do it for our Free Backlink Checker :
URL structure
Blog posts: URL.com/BLOG/TITLE
For example, I could choose URL.com/blog/planning-a chinese overseas america database -company-retreat.
3.
We've all heard the horror stories of a Google penalty .
BMW was completely removed from the SERPs for three days.
Overstock was banned from ranking its own company name for two months.
Want even worse news?