Keep testing (seriously, don't set and forget)

[Jahangir655]

A/B testing isn't a one-time thing. You have to constantly test everything: emails, subject lines, calls to action, landing pages. Everything.

Try different follow-up emails or experiment with retargeting ads to see what works best for your nurturing strategy. Sometimes, even small changes, like tweaking the wording, can make a huge difference in how people respond. It's amazing, but it works.

Why it's important: Testing shows you what actually works with people. You're constantly refining and improving how you nurture those leads.

Be solution-oriented, not just sales-oriented
solution to the problem
Solve business problems
Your prospects don't want to be bombarded with sales pitches. They have mom database problems and want solutions. So, instead of constantly touting your product, focus on helping them.

Whether it's an email, a blog post, or a social media post, make sure it offers value: tips, advice, things that actually make their lives easier. People convert when they feel like you're solving their problems, not being sold to 24/7. The more helpful you are, the more they'll trust you. And trust? Well, that's what leads to sales.