Sell your products where your target audience is.
3. No extra steps in your customer journey
See it, click it, buy it. Social media stores remove every step in your customer journey. Your target audience is active on social media and the product is offered there. They have nowhere else to go but to the checkout. Ultimately, every additional click is an opportunity for a potential customer to change their mind. When they go from your ad to your website to add the product to a cart or enter their credit card details, there are many moments when they can lose their attention.
Social commerce not only speeds up the transaction process, it also offers you an accessible way to whatsapp number list collect reviews about your products. Your social media posts are also your product catalogue. Your audience can immediately indicate what they think of your products through likes and comments. Your customers can simply tell you what they like and don't like.
For example, you can use social media and stories to let your target group vote on a product. Or include them in your purchasing process. On social media, you have clear data about who your customers are, and the possibility to chat with them afterwards via comments or a direct message, in order to offer personal customer service.
5. Social commerce makes online shopping social
Shopping on social media makes the experience much more interactive than 'regular' online shopping via a webshop. For example, you can:
consult with your friends,
share your purchases instantly,
read comments and reviews from others, and
participate in polls or challenges in the stories of your favorite store.
For those who miss the social aspect of a day of shopping, social commerce may be the next best option.
Hopefully, with these tips, you see opportunities for your brand to expand your webshop to social media. The platforms are certainly developing rapidly. We are curious to see what else this trend will bring in 2021!