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Video material is one of the best tools you can use in your social media marketing campaign. The importance of video is far greater than it appears at first glance.

 

The importance of video material
 

The importance of video material in social media marketing can be easily country email list understood. In the sea of ​​organic and paid advertisements, with which we are bombarded every day, video material gives a human face to the campaign, and authenticity to the business itself.

While searching and surfing social networks, the average user notices hundreds of text and image advertisements. Video advertising is something completely different, since it brings new and interesting content, which often seems more accessible to the user. The practice is to include a CTA (call-to-action) in the video content, so users can immediately order the promoted products.

Unlike text and pictorial advertising, video advertising has no limits - adequate advertising video content can be designed for any business. Video increases visits, drives traffic, which later turns into conversions, which are fundamental to business. Video material is the key to the success of many businesses. What we must pay special attention to, if we decide on this way of advertising, is the preparation of the video content itself.

 

Video content preparation
 

What turns many people away from video material in marketing is the preparation for creating a video. Namely, in order to prepare high-quality video material, you need an idea, equipment, actors of the video itself and professional staff, who will edit the resulting material. However, contrary to popular opinion, it is not necessary to have a professional camera and a whole team of people around you to create quality video content. Video material can sometimes be recorded with an ordinary phone.

Of course, the more money you invest in video production, the higher the quality of the video material will be. At best, you need to have:

with a camera
with a microphone
by lighting
and that you have a production team at your disposal
However, most social media marketing campaigns do not have adequate resources and sophisticated equipment, and for such tasks they hire an expert, who solves the task over the phone and through access to social networks.

 

Video strategy on social networks
 

When talking about social media video strategy, we should start by distinguishing prepared video from live or live video.