Influencer marketing

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It is believed that the market for equipment related to Voice search will be worth as much as 40 billion dollars in just a few years. It remains for creative marketers to figure out the best way to integrate advertising into the whole story. It is a technology that develops at lightning speed and becomes part of the lives of people belonging to different target groups. It is the diversity of the audience that uses the end product, from Voice search technology, that creates a suitable ground for successful online telegram data marketing.


Mistrust has reigned in the world of influencer marketing for years . Plain and simple - people are aware that influencers charge a fortune for every nice word they say about a certain product and that in most cases they don't put their honest opinion on the air (no matter how much they emphasize that they would use the promoted product even if they weren't paid).

Another reason is the discrepancy between famous and rich people and "ordinary" people. It is difficult for us to understand that a famous person completely understands us, because our lifestyles are completely different. If a world-famous star praises the quality of drugstore hair dye and emphasizes the simplicity of application - a worm of doubt appears. We are aware that a celebrity can afford more frequent visits to the hairdresser and probably won't be fooled by dyeing her hair at home (unless the hairdresser comes to her home address as well).

Suspicion and mistrust that are born between large influencers and the audience are not in favor of the manufacturer or distributor of the product. Therefore, it is certain that in the future the so-called micro-influencers will come to the fore. These are people who regularly post content on certain platforms, have a loyal audience, but a wider audience can identify with them. For example, mothers are more likely to trust the recommendations of a "local" mom who is facing similar problems than a celebrity mom with whom they cannot find common ground. This marketing strategy has already been implemented by a supermarket chain in Iceland. New main campaign characters were introduced - celebrities were replaced by micro-influencers. The redefined strategy achieved tremendous success and fantastic results.