What major challenges does the insurance industry face?

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Welcome emails are a great way to introduce your company and let new leads know about the services you offer. Maybe they met you at an open house or someone recommended your brokerage to them. Whatever the case, you should welcome any newly added contacts and thank them for subscribing to your newsletter. Your first email can also be a quick way to explain why you are the best resource for buying or selling a home.

Most importantly, your welcome email (or email series) should be clear and prompt readers to take specific actions. For example, you can include a prominent call to action (CTA) to schedule a phone call, an online meeting, a free property valuation, or connect on social media. You may also want to ask people on your recipient list to add you to their contact list so your japan cell phone number format emails don't accidentally end up in the spam folder.

2. Adapt your emails to mobile devices.

The online real estate market is incredibly competitive. More and more buyers are using a mobile device to search for offers on real estate portals and in apps such as immowelt or ImmoScout24 – or even on TikTok.

Additionally, far more consumers (61.9%) open their emails on smartphones than on other devices. In other words, your messages are quite likely to be read on a mobile device, so you need to consider things like smaller screens and keyboards when designing your email campaigns.

These statistics from Email Monday are also interesting:

Responsive emails receive nearly 15% more unique clicks on mobile devices.
32% of people who read emails on their smartphones say they are most annoyed when the text is too small.
Almost a third (31%) of consumers browse and purchase primarily via their smartphone.
The simple conclusion: Mobile-optimized email templates make it easier for your customers to read your messages, which in turn builds trust and increases open and click rates.