Photos as selling content

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In his story "The Little Prince", Saint-Exupéry sadly stated that it is useless to list the advantages of a beautiful house in words; it is enough to say that it is expensive, and they immediately imagine this building. The modern realities of online sales are such that users do not want to read detailed text descriptions of goods. They prefer to see high-quality and relevant images to make a purchase decision.

Photos as selling content

To analyze the effectiveness of content, marketers saudi arabien telefonnummer use data on the eye movement trajectory of site visitors (eye tracking). The results of such studies allow us to draw several conclusions:

Large, bright images often go unnoticed. The user perceives them as an element of the page design and does not focus on them.

People spend the longest time looking at product images and photos of real people (not just models).

In online sales, product photos are very important : this is the only way for online buyers to get an idea of ​​the product and compare it with similar products.

If a resource on the Internet sells the services of a professional (designer, photographer, freelancer, journalist) or is a personal blog, users expect to see a personal photo of the site owner.

2 tasks of selling photography
The goal of any business is to extract maximum profit. This goal is achieved by increasing the number of sales and increasing the price of an individual sale.

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The first task that a selling photo works to solve is to create a favorable impression of the product. The image should be such that a person has a strong desire to urgently purchase this product.

To increase the selling price, it is important to present the object in such a way that the issue of cost recedes into the background. The user must be convinced: the product is so good that there is no point in looking for a cheaper alternative. As a rule, this task is solved by actively promoting the brand philosophy, while the corresponding images play a very important role: they visualize ideas about the company's values ​​​​and create an attractive image of the company.