Is Google Search the most important performance channel for your webshop and do you rely on it a lot? That is a risky approach. Make sure you set up a strategy in which you focus on multiple channels. Get started with brand awareness , focus on customer loyalty, investigate the possibility of marketplace marketing or go international to maintain your turnover. Regardless of the consequences of AI in search results pages, it is wise to use a complete mix of online channels so that you are less dependent on 1 source.
It is a trend that has been going on for a while: Google will increasingly want to provide better and more complete answers to the SERPs so that visitors no longer have to leave Google. They email hong kong will also focus more on Google Ads, as it is an important revenue model for the search engine. SEO seems to be increasingly moving into the background.
The Search Generative Experience for Webshops
Webshops generate traffic from SERPs in various ways. Google Shopping and Google Search Campaigns are important sources of traffic from advertising. From an SEO perspective, blogs and product pages are important to generate traffic from product-based keywords.
As a result of the Search Generative Experience, you can imagine that Google Shopping will become even more important for webshops. The better you organize and fill your product information, the better Google can promote your product in AI-generated answers. For example, if people search for: “Which football boots are best for indoor football?” you will now see blogs. But an AI-generated text can discuss important elements of indoor football boots and show the best-rated indoor football boots.
In this short video from Google you can see how that can look. Google not only links products to your search query, but they also give back what factors you as a buyer should pay attention to or consider. With this, Google suddenly makes buying products even easier.