How Do We Share Content on Social Media? [Infographic]

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Contents
1 How Do We Share Content on Social Media?1.1 Preferences by industry
1.2 Preferences by region
Knowing in depth what is hidden behind a share , retweet or sharing on social networks allows us to have more information for strategic decision-making about the content we publish.

Previously you learned why people share content and this time, you will know the “how”

Gigya  created this infographic, which provides an in-depth analysis of how consumers new zealand email list share content on social media , segmented by industry type and geographic region.

The main conclusion of the study is that, in general terms, Facebook is the social network preferred by consumers when it comes to sharing content (41%). However, Twitter (30%) and Pinterest (20%) are not far behind and are gaining followers.


How Do We Share Content on Social Media?
Preferences by industry
[Tweet “44% of eCommerce consumers prefer to use Pinterest #RRSS”]

Facebook is the preferred content sharing platform for most industries studied, gaining the most popularity in education/nonprofits (65%) and travel/hospitality (60%).
The use of Facebook and Twitter is almost evenly split in the media/press sector (40%-30%).
The eCommerce sector is the great exception to the rule, as online store consumers prefer to use Pinterest (44%).
Preferences by region
Latin America and Asia-Pacific show a marked inclination towards the use of Facebook (67% and 60% respectively).
Pinterest is the second most popular social network for Americans  (29%).
Europe shares equally on Facebook (47%) and Twitter (45%). It is also the region where most people share via Google Plus .
LinkedIn has a significant presence in Africa and the Middle East .
[Tweet “In Europe, 47% of users prefer to share content on Facebook #RRSS”]



Understanding how content is shared on social media will help you understand what your audience likes the most and how you can make a post go viral or not.

The secret is to always think about your target audience and how they interact on social media.