Analyze Terms in "Keyword Ideas"
Posted: Tue Mar 18, 2025 4:47 am
Based on these categories, you can apply filters to obtain a decent number of keywords. The filters you can add are:
Keyword Text. Here you can filter and choose to have the tool only display keywords that contain a specific word or phrase.
Exclude keywords in my account. Exclude keywords you're already bidding on in Google Ads.
Average monthly searches. Used to filter out keywords with high search volume as well as those with low demand.
Competition. Allows the planner to display keywords with a student database competition you select between low, medium, and high. It's important to note that the "competition" score only refers to competition in Ads and not how competitive it is for search engine rankings.
Top of page bid. This shows the average cost you would need to spend to have your ad appear at the top of the page for that keyword.
Organic Impression Share. This shows how often your site appears in organic search results for a keyword. To use this feature, you must connect your Google Search Console account to Google Ads.
Average organic position. Shows where each keyword ranks organically on Google.
Another useful tool on the results page to keep in mind is called "Expand Your Search." This feature displays keywords that are related in some way to the terms you initially entered.
Analyze Terms in "Keyword Ideas"
You've now filtered the results for the ideal keywords for your business; now you can analyze the remaining terms to find valuable keywords.
Go to the "Keyword Ideas" section and you'll be able to view listings based on the following filters:
Keyword (by relevance). This is the list of keywords that Google considers most relevant to the keyword or URL entered.
Average monthly searches. This shows a range of search volumes. This is not a highly accurate indicator.
Top of page bid. Here you can measure the monetization potential of keywords and find out if there are any keywords worth targeting.
Keyword Text. Here you can filter and choose to have the tool only display keywords that contain a specific word or phrase.
Exclude keywords in my account. Exclude keywords you're already bidding on in Google Ads.
Average monthly searches. Used to filter out keywords with high search volume as well as those with low demand.
Competition. Allows the planner to display keywords with a student database competition you select between low, medium, and high. It's important to note that the "competition" score only refers to competition in Ads and not how competitive it is for search engine rankings.
Top of page bid. This shows the average cost you would need to spend to have your ad appear at the top of the page for that keyword.
Organic Impression Share. This shows how often your site appears in organic search results for a keyword. To use this feature, you must connect your Google Search Console account to Google Ads.
Average organic position. Shows where each keyword ranks organically on Google.
Another useful tool on the results page to keep in mind is called "Expand Your Search." This feature displays keywords that are related in some way to the terms you initially entered.
Analyze Terms in "Keyword Ideas"
You've now filtered the results for the ideal keywords for your business; now you can analyze the remaining terms to find valuable keywords.
Go to the "Keyword Ideas" section and you'll be able to view listings based on the following filters:
Keyword (by relevance). This is the list of keywords that Google considers most relevant to the keyword or URL entered.
Average monthly searches. This shows a range of search volumes. This is not a highly accurate indicator.
Top of page bid. Here you can measure the monetization potential of keywords and find out if there are any keywords worth targeting.