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It is difficult to be concise when talking about  Isra García and Human Media , who has had such an intense career in recent years. Perhaps, by explaining a little about his career, you will understand the reason why he is now part of our blog's Experts . 
 

Isra is a marketer, considered one of the most influential professionals on the Social Web in Europe and the United States . Named one of the top 20 social media bloggers by Solomon McCown , a renowned American public new zealand business fax list relations firm.  Blogger with one of the most visited blogs on the Internet, the connected economy, marketing, disruption, inspiration and change in the Spanish language. Speaker with more than 270 industry events and conferences –  TEDx  speaker x 2 – spread across much of the world. Educator and guest professor at  Nottingham Business School , The University of Leeds and The University of Manchester . Agent of change. Principal of  IG , an international firm specializing in new forms of communication, connected marketing and business transformation in the new economy for select organizations. Creator and author of the new paradigm of the social web:  Human Media ,  and co-founder of  Mapmakers , recently recognized as the most visited Spanish-speaking collaborative platform on change and inspiration in the world. One of only 80 athletes in the world to complete the “ Ultraman ” ultra-endurance event. 
 

Isra is also a columnist for Social Media Today , Smartbrief, Marketinghoy, INyES Latino and Social Trends . He is also co-founder and organizer of two of the most powerful events on change and the Internet in Spain: “ Adictos Social Media ” and “ Internet Cambia Todo ”.
In this interview from Spain, Isra told us about his different projects and how some companies apply the Human Media approach to their content and social networks:

 

—What percentage of your life is online and offline? Do you want to increase either? How do you plan to do it?
I would say 65% ​​offline and 35% online. Not at the moment, but if I wanted to I would work less hours but produce the same quality of work , it’s easy, you just have to put aside all distractions and concentrate on the core responsibilities . Before preparing for the Ironman I was working around 13-15 hours, having to prepare for such a test forced me to increase the number of hours of sleep, food and sports, so I was forced to reduce my working hours to 8-9h. Last year when I embarked on the Ultraman test (see video) things got really intense, during the last 3 months I managed to work an average of 4-5 hours a day producing what I did in 8-9 and with the same quality.



 

—What is the most important thing you have learned in your young age but long career in the online world?
Life is really short and uncertain, but at the same time amazing and exciting. Face it.

 

— What motivated you to found Mapmakers? What is it based on? Does it currently bring you any profit?
Mapmakers was created by Enrico Ahrens , Oscar Valdelvira and myself. Mapmakers was created based on our lifestyle. When you look back and think about everything that has happened so far, you realize that there is no such thing as a map, we can all draw our own . When you realize how what you do impacts the people and the world around you, then you realize that you can create positive change in people.