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Digital Marketing
In our previous article on WeBlog, we published an article titled “Beware of Fake Influencers” . If you haven’t read it yet, we recommend that you read that article first. With this blog article, we wanted to tell you how you can detect fake influencers. If you are planning to try influencer marketing for your brand, read what we are going to write carefully! First of all, we would like to state that brands that have tried the right influencer marketing strategy have received azerbaijan phone number library mostly positive feedback. What we want to draw your attention to here is being able to detect whether these influencers, whose numbers are increasing, have a real audience. As we mentioned in our previous blog article, it has become easier to increase the number of followers and likes with bot applications.
As a brand, you don’t want to waste both time and money with a wrong strategy, right? On the other hand, the general characteristics, profile and temperament of the influencer you collaborate with are also important for your brand’s reputation.
The easiest way to detect fake influencers is to log in to their follower lists and examine their account profiles. If there is no profile photo, lots of numbers, no real names, profiles from foreign countries; “Watch out, there is a fraud here.” You are faced with purchased followers. You can make the same observation for likes and comments.
Calculate Your Engagement Rate!
Calculating the number of followers, likes, comments, or in other words, the interaction rate of the influencer whose account you are examining. Here, you should also consider the method we mentioned above. An influencer who is determined to commit fraud also works on more comments to keep this rate balanced. In other words, they work while we sleep. There is also a situation where influencers who have a strategy to increase interaction and fall into the discovery section support each other with comments. In other words, the comments written under the post, the profiles are the same people and the same sentence patterns. We think you can distinguish this when you look at the comments. Let's say you are examining an account with 10 thousand followers in order to calculate the rate. The number of likes on this account should be at least 1000 people. According to the Instagram algorithm, it is expected to be liked by at least 10% of people.