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What is SEO, the basis of web marketing?

Posted: Mon Mar 17, 2025 8:07 am
by shammis606
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When conducting web marketing, it is important to have a solid understanding of SEO measures. Web marketing is an essential method for aiming for corporate growth and sales expansion. Focusing on SEO measures among other things will lead to efficient customer acquisition and increased sales. In this article, we will introduce SEO measures , which are the basis of web marketing.

How to think about SEO in web marketing


For companies and organizations to achieve women database continuous growth, it is important to efficiently attract customers and have them use products and services. Web marketing is gaining attention as a method for doing so. SEO measures are considered the basis of web marketing , and it is important to understand the concept behind them. Let's promote understanding, including the difference between SEO and SEM .

What is SEO ?
SEO is an abbreviation for " Search Engine Optimization." In simpler terms, it can also be called Google strategy. SEO is about making a specific page appear at the top of search results when a user searches on Google , and is a necessary measure to increase customer numbers.

To improve your search ranking, it is important to provide useful content that users want.

Differences from SEM
A similar term to SEO is SEM . SEM is an abbreviation for " Search Engine Marketing ", which means "search engine marketing" in Japanese. In the case of SEO , the main thing is to add content and change the design of the website yourself .

On the other hand, SEM refers to marketing measures that include listing ads in addition to SEO measures . With SEO , it takes time to see results, but by delivering listing ads, you can expect results in a short period of time. By taking search engine measures that effectively combine SEO and SEM , you will be able to achieve results that are closer to your ideal.

The Importance of SEO Measures
Proper SEO measures will lead to the continuous growth of your company or organization. Once you are ranked highly in search results, you can expect to attract stable customers over the long term. Advertising measures such as listing ads require continued delivery at a cost, and if you stop delivering ads, the number of visitors to your website will also decrease.

In other words, advertising measures should be used when you want to see temporary results. On the other hand, SEO measures provide high cost performance from a long-term perspective. It may take time at first, but it is important to continue with SEO measures steadily.