Is it worth supporting the strategy to gain more followers?
Posted: Mon Dec 23, 2024 7:09 am
There is a well-known term in the Digital Marketing universe to refer to companies that base the success of their campaigns on gaining more followers: vanity metrics.
Measuring the effectiveness of a strategy based on the number of followers or engagement is not uncommon. On the contrary, most people still follow the logic that gaining more followers is the only reason why a digital action should be celebrated.
But is this really the most appropriate way to evaluate the efficiency of your strategy ?
Is gaining more followers a measure of success?
First of all, it is important to understand that gaining more followers does not usually bring a direct benefit to your business. After all, a large fan base does not mean that the company will sell more. Or, for that matter, will retain customers.
In fact, those who normally only look for big argentina mobile number numbers end up leaving important points aside, such as the competitiveness of the products/services offered, customer service and content creation .
Ultimately, looking only at the numbers could mean you’re throwing money away. After all, what’s the point of being followed by many and selling little?
Focus on quality, not quantity
It is very common for companies to want to gain more followers in order to surpass their competitors. Although this goal makes sense from a certain perspective, it can be quite harmful to the brand.
Let's take automation tools as an example . Many companies use these types of tools on Instagram to gain more followers.
However, this type of automation is not allowed by the social network itself and can result in the account being banned .
Furthermore, automation often brings followers who do not interact with your content. In other words, you have the false impression that your brand is gaining visibility in the digital universe. When, in fact, you are just fooling yourself.
Look at the right metrics
The next time you’re asking your marketing team or agency to gain more followers, why not reflect?
Collect data that proves how much conversion these followers are generating for the business.
Then, start focusing on KPIs that actually show the return on your investment, such as leads generated , website visits and sales.
Measuring the effectiveness of a strategy based on the number of followers or engagement is not uncommon. On the contrary, most people still follow the logic that gaining more followers is the only reason why a digital action should be celebrated.
But is this really the most appropriate way to evaluate the efficiency of your strategy ?
Is gaining more followers a measure of success?
First of all, it is important to understand that gaining more followers does not usually bring a direct benefit to your business. After all, a large fan base does not mean that the company will sell more. Or, for that matter, will retain customers.
In fact, those who normally only look for big argentina mobile number numbers end up leaving important points aside, such as the competitiveness of the products/services offered, customer service and content creation .
Ultimately, looking only at the numbers could mean you’re throwing money away. After all, what’s the point of being followed by many and selling little?
Focus on quality, not quantity
It is very common for companies to want to gain more followers in order to surpass their competitors. Although this goal makes sense from a certain perspective, it can be quite harmful to the brand.
Let's take automation tools as an example . Many companies use these types of tools on Instagram to gain more followers.
However, this type of automation is not allowed by the social network itself and can result in the account being banned .
Furthermore, automation often brings followers who do not interact with your content. In other words, you have the false impression that your brand is gaining visibility in the digital universe. When, in fact, you are just fooling yourself.
Look at the right metrics
The next time you’re asking your marketing team or agency to gain more followers, why not reflect?
Collect data that proves how much conversion these followers are generating for the business.
Then, start focusing on KPIs that actually show the return on your investment, such as leads generated , website visits and sales.