The importance (and difficulty) of measuring data
Posted: Sat Feb 22, 2025 9:43 am
Measuring any data across all these interactions seems almost like a mission impossible.
And unfortunately, we often see companies adopt a fragmented approach to measurement . In other words, the marketing team tracks their metrics separately from the customer service team.
Read also: Apply Smarketing and increase your company's revenue
Much of this comes from the multiplicity of data sources, each with their own measurement tools, where they focus only on their own product or part of the journey.
But this scenario is gradually changing and comprehensive digital intelligence approaches have emerged on the market.
That’s why having a digital marketing agency is so important . Because it allows your company to have a 360º view of its digital strategy. Without focusing on just one department or another.
In some cases, this support came through an initiative linked to digital georgia mobile database transformation. In others, the change was driven by Marketing Directors, Strategy Directors or similar.
This change is fundamental. When executives base their decision-making on digital intelligence efforts, this policy impacts several other different areas of the company.
Platforms that facilitate digital intelligence within companies
More comprehensive solutions: this is one of the main needs of the market. Some suppliers are seeing these opportunities and responding with updates to their systems or new platforms.
Adobe, for example, is considered a leader in this most recent Forrester assessment. Today, the company already offers several variations of Adobe Analytics, Adobe Target, Adobe Activation, Adobe Mobile, among others.
Google currently offers Google Analytics 4 , Google Tag Manager, Google Attribution, and other applications. IBM has Watson, and so on.
So the challenge now is to integrate all these tools seamlessly. The current movement shows the main data providers mobilizing on two fronts:
Integration of your own products
Integration with other products or release of data that can interact with other applications that work with data in their systems.
The idea of an integrated system, without “workarounds”, helps companies access analysis and measurements. It also allows these suppliers to gain insights for future developments.
And unfortunately, we often see companies adopt a fragmented approach to measurement . In other words, the marketing team tracks their metrics separately from the customer service team.
Read also: Apply Smarketing and increase your company's revenue
Much of this comes from the multiplicity of data sources, each with their own measurement tools, where they focus only on their own product or part of the journey.
But this scenario is gradually changing and comprehensive digital intelligence approaches have emerged on the market.
That’s why having a digital marketing agency is so important . Because it allows your company to have a 360º view of its digital strategy. Without focusing on just one department or another.
In some cases, this support came through an initiative linked to digital georgia mobile database transformation. In others, the change was driven by Marketing Directors, Strategy Directors or similar.
This change is fundamental. When executives base their decision-making on digital intelligence efforts, this policy impacts several other different areas of the company.
Platforms that facilitate digital intelligence within companies
More comprehensive solutions: this is one of the main needs of the market. Some suppliers are seeing these opportunities and responding with updates to their systems or new platforms.
Adobe, for example, is considered a leader in this most recent Forrester assessment. Today, the company already offers several variations of Adobe Analytics, Adobe Target, Adobe Activation, Adobe Mobile, among others.
Google currently offers Google Analytics 4 , Google Tag Manager, Google Attribution, and other applications. IBM has Watson, and so on.
So the challenge now is to integrate all these tools seamlessly. The current movement shows the main data providers mobilizing on two fronts:
Integration of your own products
Integration with other products or release of data that can interact with other applications that work with data in their systems.
The idea of an integrated system, without “workarounds”, helps companies access analysis and measurements. It also allows these suppliers to gain insights for future developments.