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Why do brand building?

Posted: Sat Feb 22, 2025 9:21 am
by nusaibatara
If you have fully understood the meaning of brand building, you should also have grasped its great importance . What is important to underline, however, is the fact that this process is not only valid for emerging brands, but also for those that are already well-established . A “silent” brand that does nothing to renew itself or stay active risks being swallowed up by new brands , thus nullifying all the hard work done at the beginning.

Conversely, committing to continuously latvia cell phone number list strengthen your brand leads to strengthening and improving “brand awareness” , that is, the knowledge of the brand by the target audience.

Once your brand is known and known on a large scale, you will no longer even need to introduce yourself to new customers, as your fame will precede you . And it is only after having achieved this fundamental objective that you will be able to enjoy all the benefits offered by brand building , namely:

acquiring new customers;
the reduction of advertising costs;
the decrease in negative reviews;
greater control over prices;
greater sales opportunities;
a clear positive differentiation from competitors.
To enjoy all these benefits, however, you must be able to prepare a correct brand building strategy , which first of all requires in-depth knowledge of your brand.