Why Should You Be Investing in Interactive Content Right Now?
Posted: Sat Feb 22, 2025 9:03 am
To engage an audience that is eager to form a connection with their favorite brand, interactive content has been widely used in marketing campaigns.
It consists of a piece of content that invites the audience to reply. It can assume many forms — text, image, infographic, etc. — as you will discover below.
This type of content can bring your company several benefits, such as boosting engagement, retention, and generating qualified leads. However, to achieve these results, it is important to understand a couple of things.
We will explain in this article what interactive content is and how you can use it in an inbound marketing strategy.
In addition to that, we will compare the results of interactive and static content and show some tools to create this type of content. Let’s dive in!
What is interactive content?
How can interactive content be included in an inbound marketing strategy?
What are the differences between static and interactive content results?
How to create interactive content
Wrap Up
What is interactive content?
Interactive content, as we mentioned before, is content that requires an action from the audience. The action depends on what is requested on the post (click, answer, interact).
A simple format is to ask a question and present options that can be selected according to the reaction (like, comment, sharing).
However, it is possible to create sophisticated interactive content that provides immersive experiences to the audience and is more effective to reach your company’s goals.
They can educate or inform and entertain. Among those, these are the most wuhan cell phone number list popular content types:
Quizzes
Series of questions about any topic that offers a result according to the user’s answers
Interactive infographics
Content that mixes written text and visual elements to present a topic (that is usually educational). It facilitates the audience’s understanding
Calculators
The audience fills in fields to calculate savings, etc.
Contests
These invite the audience to act (for example, sending pictures, commenting, sharing, tagging a friend) for the chance to win a reward
Interactive white papers
Guides that provide detailed information on topics within your company’s field of expertise
There are many ways to include interactive content in your inbound strategy considering the numerous formats available.
It consists of a piece of content that invites the audience to reply. It can assume many forms — text, image, infographic, etc. — as you will discover below.
This type of content can bring your company several benefits, such as boosting engagement, retention, and generating qualified leads. However, to achieve these results, it is important to understand a couple of things.
We will explain in this article what interactive content is and how you can use it in an inbound marketing strategy.
In addition to that, we will compare the results of interactive and static content and show some tools to create this type of content. Let’s dive in!
What is interactive content?
How can interactive content be included in an inbound marketing strategy?
What are the differences between static and interactive content results?
How to create interactive content
Wrap Up
What is interactive content?
Interactive content, as we mentioned before, is content that requires an action from the audience. The action depends on what is requested on the post (click, answer, interact).
A simple format is to ask a question and present options that can be selected according to the reaction (like, comment, sharing).
However, it is possible to create sophisticated interactive content that provides immersive experiences to the audience and is more effective to reach your company’s goals.
They can educate or inform and entertain. Among those, these are the most wuhan cell phone number list popular content types:
Quizzes
Series of questions about any topic that offers a result according to the user’s answers
Interactive infographics
Content that mixes written text and visual elements to present a topic (that is usually educational). It facilitates the audience’s understanding
Calculators
The audience fills in fields to calculate savings, etc.
Contests
These invite the audience to act (for example, sending pictures, commenting, sharing, tagging a friend) for the chance to win a reward
Interactive white papers
Guides that provide detailed information on topics within your company’s field of expertise
There are many ways to include interactive content in your inbound strategy considering the numerous formats available.