To make your prospect feel special: handwritten notes

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It makes sense to build a virtual relationship on social media once you and your prospect have established a friendly initial connection. Following your prospect on Twitter and connecting with them on LinkedIn will bridge the distance in your mutual relationship, especially if you can establish yourself as a trusted person by providing value on these platforms.

If you don't throw a sales pitch in their face. But I guess you already figured that out.

too many sales pitches

Social selling works because communication lithuania cell phone number list on social platforms tends to be much faster, more informal, and more personal. It’s easier to make friends here than via email, and who knows, friends buy from friends—people they know, like, and trust.

Whether it’s one-on-one chats or sending little nudges by liking and sharing posts, there’s little to no downside to building relationships with your prospects on social media — though the extent to which you can do so depends on the industry, company size, role, and age of the prospect. 60-year-old CEOs of large accounting firms are less likely to chat than 25-year-old marketers at a startup.

In Salesflare , your contacts will be automatically enriched with social media accounts so you can jump directly from your CRM to their LinkedIn profiles.

For more social selling inspiration, check out our Playbooks for LinkedIn and Facebook .


In sales and marketing, the more a tactic is used, the less effective it becomes. The reason email has become less effective over the years is because we receive hundreds of them every day. To really grab your audience's attention, do something out of the ordinary.