Identifying weak content
Posted: Sat Feb 22, 2025 7:22 am
Panda, a 2011 update to Google’s algorithm, made sure that pages with thin content didn’t have much of a chance in search results. “Thin” content is content that doesn’t meet users’ expectations and doesn’t provide them with what they’re looking for. It can be identified as low-quality pages that don’t provide anything to the reader. Examples of such content include duplicate pages, automatically generated content, or so-called “doorway pages.” Of course, it’s not realistic to have 2,000 words on every page of your website, but pages that are important to you shouldn’t contain thin content.
Most of the SEO website audit tools mentioned above netherlands phone number data include tools to crawl your pages and provide a broad overview of the length and quality of your content. You can then export pages with little or no content and figure out how to expand on that information. Strengthening weak content on a page has two big benefits:
• More opportunities for internal links.
• More opportunities for placement of main and auxiliary keywords to help with the findability of the page.
Identifying duplicate content
If you’re worried that Google is penalizing you for unintentional duplicate content, don’t worry. Google is smart enough to know if you’re intentionally duplicating content on your site to clutter the search results page with links to your site . It knows that you’re most likely not doing it on purpose. It’s possible that your CMS (Content Management System) is dynamically generating new pages that are similar to the content and haven’t been manually canonicalized in Search Console. WordPress often does this with archive pages.
Most of the SEO website audit tools mentioned above netherlands phone number data include tools to crawl your pages and provide a broad overview of the length and quality of your content. You can then export pages with little or no content and figure out how to expand on that information. Strengthening weak content on a page has two big benefits:
• More opportunities for internal links.
• More opportunities for placement of main and auxiliary keywords to help with the findability of the page.
Identifying duplicate content
If you’re worried that Google is penalizing you for unintentional duplicate content, don’t worry. Google is smart enough to know if you’re intentionally duplicating content on your site to clutter the search results page with links to your site . It knows that you’re most likely not doing it on purpose. It’s possible that your CMS (Content Management System) is dynamically generating new pages that are similar to the content and haven’t been manually canonicalized in Search Console. WordPress often does this with archive pages.