In terms of the ad design itself, Facebook Stories
Posted: Sat Feb 22, 2025 7:08 am
No one wants to watch low-quality, low-resolution footage in a full-screen ad , especially if the surrounding Stories are full of colorful stickers and high-resolution images. The competition in these video ads will only get tougher, and advertisers will have to create really high-quality video ads to succeed in this fiercely competitive environment. If you don't know how to set up and manage social networks , feel free to contact our marketing agency, which will help you with everything.
When it comes to ad targeting, you can expect all the morocco phone number data same targeting and remarketing options you can currently use in News Feed, and the same campaign objectives available in Instagram Stories:
• brand awareness
• reach
• video views
• conversions
• app installs
• traffic
• lead generation
Advertising in Facebook stories
The potential for non-skippable ads
A potentially beneficial feature that would benefit both Facebook and advertisers (though it probably won't make users happy) would be the "unskippability" of ads in Stories. The fact that users can simply skip an ad to get to other content is a pain for advertisers, as an ad that the user doesn't see is completely ineffective.
Non-skippable ads would provide both advertisers and Facebook with confidence that the user actually viewed the ad.
Non-skippable ads are already used on Snapchat, so it's quite likely that Facebook won't be far behind. Of course, there's also the possibility that Facebook could move to a paid membership option in the future that would guarantee users ad-free content.
When it comes to ad targeting, you can expect all the morocco phone number data same targeting and remarketing options you can currently use in News Feed, and the same campaign objectives available in Instagram Stories:
• brand awareness
• reach
• video views
• conversions
• app installs
• traffic
• lead generation
Advertising in Facebook stories
The potential for non-skippable ads
A potentially beneficial feature that would benefit both Facebook and advertisers (though it probably won't make users happy) would be the "unskippability" of ads in Stories. The fact that users can simply skip an ad to get to other content is a pain for advertisers, as an ad that the user doesn't see is completely ineffective.
Non-skippable ads would provide both advertisers and Facebook with confidence that the user actually viewed the ad.
Non-skippable ads are already used on Snapchat, so it's quite likely that Facebook won't be far behind. Of course, there's also the possibility that Facebook could move to a paid membership option in the future that would guarantee users ad-free content.