The most important aspects you need

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to optimize to achieve a good quality score are:

your ad text – make it as relevant as possible to your chosen target keywords
the landing page – design a specific landing page that is fast, responsive and clear, with useful CTAs . But not only that: this must also be consistent with the ad and the target keywords.
3. Campaign type affects Google CPC
It must also be said that, in addition to Search business phone number list Network campaigns , which use keywords as their main target, there are other types of campaigns that tend to have lower CPCs.

Some campaigns provided by Google aim for objectives other than clicks and conversions, such as: increasing visibility and brand awareness, improving brand reputation. These campaigns generally have lower CPCs, since it is assumed that users who click are of lower quality than those who come from Search Network campaigns. The latter, in fact, are reached exactly when they are looking for your product or service, and therefore are more likely to click and convert.

In this case, we are talking about Display and Video campaigns , which should always be considered within a complete Google Ads strategy .

Techniques to Reduce Google Ads CPCs
There are some precautions to put into practice to lower the outlay relative to the average CPC of Google Ads. In particular, it is possible to: