Profile your target customer
Posted: Sat Feb 22, 2025 6:28 am
The more you know about your audience, the cheaper and easier it is to attract them — this statement is constantly being reassured after each new campaign in Digital Marketing.
And the reason behind that is obvious. When you understand your customer habits, wishes, and, especially, expectations, you can narrow your strategy down to what matters to them.
That is the main difference between traditional and Digital Marketing. You trade general reach for precise, compelling content.
To do that you will need more from your target customer than age and netherlands cell phone number list class. You will need aspirations, desires. You will need to know their routines.
Fortunately, this info is easier to get today using social media and interactive content development to engage and connect with them. The company can gather as much information as it needs to create its buyer personas.
A buyer persona is a fictional character that represents your audience. It has a face, a voice, a life. It has its pains and is actively trying to solve them.
If Digital Marketing is about efficiency in costs and execution, one or a few buyer personas can help you define a better scope and never deviate from what is important to your customer.
From now on, you will start assessing and planning if you want a truly successful campaign in such competitive markets as today.
2. Understand your current situation
Now that you know your customers better, how about learning more about yourself? If you are starting to plan a new marketing strategy development, this is the best time to revise what you have been doing until now.
First, you and your team can start with the basics: what is the essence of the product or service your company sells? Who are the competitors and what are they doing?
You can also start analyzing your financial situation, especially the budget available for your next campaign. Will this money be available at once? Will you need to show some results to keep the investments going?
The company’s structure will dictate most of the marketing scope. The money, the talent, the time frame, and the market it is inserted in.
That knowledge is also great for optimizing the campaign. Digital Marketing is always flexible, so don’t be scared to know the company’s limits. We can ensure you that it fits any budget when you plan with creativity.
3. Conduct a Marketing SWOT
A SWOT analysis is a popular and effective method of key points assessment in a business so you plan and execute strategies aiming directly at them.
It is used, normally, as an administrative tool but is also great for marketing purposes.
So, how about doing a SWOT especially for that? It will not only help with our last item (knowing the business better) but will also help you to find creative ideas for very specific demands in your promoting plan.
So, let’s explore these four points (Strengths, Weaknesses, Opportunities, and Threats) and see how they are applied to marketing.
Strengths
Here you can list what the company is already doing right to advertise and which assets are available to improve on.
A social profile with good numbers, loyalty programs that already work, your competitive edges in both voice and brand image. These are the points you are going to reinforce in your marketing strategy development.
Weaknesses
Where is your business failing in reaching and engaging your audience? In what social media are you absent? What kind of content isn’t resonating with your leads?
You don’t have to be scared of finding weak points in your strategy. It is the first step to solving them anyway.
What you have to do is to be objective and accurate: identify a problem, know its roots, and plan how to correct it.
And the reason behind that is obvious. When you understand your customer habits, wishes, and, especially, expectations, you can narrow your strategy down to what matters to them.
That is the main difference between traditional and Digital Marketing. You trade general reach for precise, compelling content.
To do that you will need more from your target customer than age and netherlands cell phone number list class. You will need aspirations, desires. You will need to know their routines.
Fortunately, this info is easier to get today using social media and interactive content development to engage and connect with them. The company can gather as much information as it needs to create its buyer personas.
A buyer persona is a fictional character that represents your audience. It has a face, a voice, a life. It has its pains and is actively trying to solve them.
If Digital Marketing is about efficiency in costs and execution, one or a few buyer personas can help you define a better scope and never deviate from what is important to your customer.
From now on, you will start assessing and planning if you want a truly successful campaign in such competitive markets as today.
2. Understand your current situation
Now that you know your customers better, how about learning more about yourself? If you are starting to plan a new marketing strategy development, this is the best time to revise what you have been doing until now.
First, you and your team can start with the basics: what is the essence of the product or service your company sells? Who are the competitors and what are they doing?
You can also start analyzing your financial situation, especially the budget available for your next campaign. Will this money be available at once? Will you need to show some results to keep the investments going?
The company’s structure will dictate most of the marketing scope. The money, the talent, the time frame, and the market it is inserted in.
That knowledge is also great for optimizing the campaign. Digital Marketing is always flexible, so don’t be scared to know the company’s limits. We can ensure you that it fits any budget when you plan with creativity.
3. Conduct a Marketing SWOT
A SWOT analysis is a popular and effective method of key points assessment in a business so you plan and execute strategies aiming directly at them.
It is used, normally, as an administrative tool but is also great for marketing purposes.
So, how about doing a SWOT especially for that? It will not only help with our last item (knowing the business better) but will also help you to find creative ideas for very specific demands in your promoting plan.
So, let’s explore these four points (Strengths, Weaknesses, Opportunities, and Threats) and see how they are applied to marketing.
Strengths
Here you can list what the company is already doing right to advertise and which assets are available to improve on.
A social profile with good numbers, loyalty programs that already work, your competitive edges in both voice and brand image. These are the points you are going to reinforce in your marketing strategy development.
Weaknesses
Where is your business failing in reaching and engaging your audience? In what social media are you absent? What kind of content isn’t resonating with your leads?
You don’t have to be scared of finding weak points in your strategy. It is the first step to solving them anyway.
What you have to do is to be objective and accurate: identify a problem, know its roots, and plan how to correct it.