Why do many people want (but few use) WhatsApp billing?
Posted: Sat Feb 22, 2025 5:41 am
Today's topic addresses the difficulties that consultancies and contact centers face in carrying out collections via WhatsApp – and the strategies used by the best companies in the market to obtain excellent results through this channel.
WhatsApp billing is a practice that has not been around for very long in our billing market, but it was already considered the biggest revolution in recent years (and it was even predicted that this would be the end of SMS!). This is due to several factors, including the change in consumer behavior, who have increasingly started using Messenger apps in their communications, causing operators to also change their business models, prioritizing the sale of data packages instead of voice packages.
According to Facebook, Brazil currently has more than 120 million people using WhatsApp daily! – and given its large presence and ease of use, it is easy to imagine that charging for WhatsApp would be the natural path for companies in the sector to follow – but the scenario is not that wonderful!
When we think about small companies, billing via WhatsApp ends up being a better fit, since the volume of interactions is low due to the volume of the wallet (avoiding and even delaying the time to block Lebanon telegram data number used for billing purposes). There are even companies that have a cell phone that is shared between all operators, enabling individual billing! When we think about large companies, the scenario becomes quite different, since the “one-to-one” communication methodology becomes unfeasible.
The best of all worlds for the market would be to use the official API, however, Facebook's privacy policy does not allow a company to carry out active interactions focused on sales or billing via WhatsApp . The idea is to ensure that the largest messenger app in the world does not become a spam box like our emails do! Another factor that would make billing actions via WhatsApp unfeasible is the cost per interaction – close to R$0.30.
Given the above, the market has been successfully using collections via WhatsApp through apps that perform interactions similar to a chat – and these tools are great for inbound interactions (in which the debtor seeks advice). In active collection communications (in which collection messages are sent), the returns are also extremely positive, but there is a possibility that channels (lines) will be banned due to SPAM markings indicated by debtor customers! And what are the alternatives to boost collections via WhatsApp , that is, if a middle ground can be reached?
In this scenario of the need for Collections via WhatsApp , Think Data , a leading information bureau in the collections industry, has developed a unique solution in Brazil for enriching records, which returns not only new updated phones, but also those with active WhatsApp via real-time checking. With this information, companies have been sending SMS with a link that directs debtor customers to the negotiation platforms. With this, WhatsApp understands that the communication occurred at the debtor's “will”, avoiding (or delaying) blockages.
Another strategy widely used by companies served by Think Data is to check, online, which of the telephone numbers in the debt collector's database are still active for collection via WhatsApp (including the return of the photo linked to the application - which is widely used for collection actions via Social Networks via the Hard Skip process). With this information, it is possible to prioritize these telephone numbers in the dialer, which tends to boost CPC (Contact with the Right Person) indicators by between 30% and 40%.
WhatsApp billing is a practice that has not been around for very long in our billing market, but it was already considered the biggest revolution in recent years (and it was even predicted that this would be the end of SMS!). This is due to several factors, including the change in consumer behavior, who have increasingly started using Messenger apps in their communications, causing operators to also change their business models, prioritizing the sale of data packages instead of voice packages.
According to Facebook, Brazil currently has more than 120 million people using WhatsApp daily! – and given its large presence and ease of use, it is easy to imagine that charging for WhatsApp would be the natural path for companies in the sector to follow – but the scenario is not that wonderful!
When we think about small companies, billing via WhatsApp ends up being a better fit, since the volume of interactions is low due to the volume of the wallet (avoiding and even delaying the time to block Lebanon telegram data number used for billing purposes). There are even companies that have a cell phone that is shared between all operators, enabling individual billing! When we think about large companies, the scenario becomes quite different, since the “one-to-one” communication methodology becomes unfeasible.
The best of all worlds for the market would be to use the official API, however, Facebook's privacy policy does not allow a company to carry out active interactions focused on sales or billing via WhatsApp . The idea is to ensure that the largest messenger app in the world does not become a spam box like our emails do! Another factor that would make billing actions via WhatsApp unfeasible is the cost per interaction – close to R$0.30.
Given the above, the market has been successfully using collections via WhatsApp through apps that perform interactions similar to a chat – and these tools are great for inbound interactions (in which the debtor seeks advice). In active collection communications (in which collection messages are sent), the returns are also extremely positive, but there is a possibility that channels (lines) will be banned due to SPAM markings indicated by debtor customers! And what are the alternatives to boost collections via WhatsApp , that is, if a middle ground can be reached?
In this scenario of the need for Collections via WhatsApp , Think Data , a leading information bureau in the collections industry, has developed a unique solution in Brazil for enriching records, which returns not only new updated phones, but also those with active WhatsApp via real-time checking. With this information, companies have been sending SMS with a link that directs debtor customers to the negotiation platforms. With this, WhatsApp understands that the communication occurred at the debtor's “will”, avoiding (or delaying) blockages.
Another strategy widely used by companies served by Think Data is to check, online, which of the telephone numbers in the debt collector's database are still active for collection via WhatsApp (including the return of the photo linked to the application - which is widely used for collection actions via Social Networks via the Hard Skip process). With this information, it is possible to prioritize these telephone numbers in the dialer, which tends to boost CPC (Contact with the Right Person) indicators by between 30% and 40%.