Protect your positions among PPC ads in search
Posted: Sat Feb 22, 2025 5:35 am
Increasing your cost per click is not the answer. Let's take a look at techniques that will allow you to stay at the top of search results.
What’s the best way to ensure your PPC ad is at the top of the search results page? For many, the answer seems pretty obvious – simply pay more than your competition .
But while an aggressive PPC strategy can certainly secure you the most lucrative spots on the search results page, many businesses forget about defensive strategies that can protect your rankings from abuse iran phone number data of your brand in paid advertising through paid search monitoring . It’s important to monitor and oversee the appearance of your brand and keywords in paid search. Abuse of your brand in your competitors’ ads not only leads to higher CPCs for you, but also reduces trust in your brand.
How to protect your brand from abuse in PPC advertising?
The defense lies in monitoring your competition , and if you identify ads that infringe your copyright, reporting the abuse to search engines, which should lead to the removal of ads that are parasitic on your brand.
However, if you are not familiar enough with the rules of trademark use in search engines , it can be difficult to tell the difference between an ad that infringes copyright and one that complies with the rules of the PPC platform.
In many cases, advertising targeting branded keywords may be allowed by search engines , for example, if PPC ads using trademarks are directed to legitimate retailer sites or informational websites.
What’s the best way to ensure your PPC ad is at the top of the search results page? For many, the answer seems pretty obvious – simply pay more than your competition .
But while an aggressive PPC strategy can certainly secure you the most lucrative spots on the search results page, many businesses forget about defensive strategies that can protect your rankings from abuse iran phone number data of your brand in paid advertising through paid search monitoring . It’s important to monitor and oversee the appearance of your brand and keywords in paid search. Abuse of your brand in your competitors’ ads not only leads to higher CPCs for you, but also reduces trust in your brand.
How to protect your brand from abuse in PPC advertising?
The defense lies in monitoring your competition , and if you identify ads that infringe your copyright, reporting the abuse to search engines, which should lead to the removal of ads that are parasitic on your brand.
However, if you are not familiar enough with the rules of trademark use in search engines , it can be difficult to tell the difference between an ad that infringes copyright and one that complies with the rules of the PPC platform.
In many cases, advertising targeting branded keywords may be allowed by search engines , for example, if PPC ads using trademarks are directed to legitimate retailer sites or informational websites.