Where to find the right keywords
Posted: Sat Feb 22, 2025 5:11 am
Most advertisers look for new relevant keywords in the Google Ads Keyword Planner . However, this may not be the best way. Why?
Google Ads Keyword Planner is the most widely used keyword research tool , which means that most of your competitors are probably using it too, meaning you’re all competing for the same keywords.
Google Keyword Planner will also find you many hong kong phone number data irrelevant keywords , which can cost you a lot of time manually filtering the results.
Instead of Google Ads Keyword Planner, try a similar tool from Sklik, or use Google Search Console . Find keywords that drive traffic to your website, then add them to your search campaigns.
You might think that it’s pointless to pay for keywords that are already driving organic traffic to your site , but that’s not the case. Adding more keywords to your PPC campaigns, even those that are already driving organic traffic, will help you get even more traffic from them, and give you more control over what parts of your site your visitors see. Additionally, you can use Search Console to find search queries for which your site is showing up in search results, but at a very low position and with no traffic. Include these search queries in your PPC campaigns as exact matches.
Google Ads Keyword Planner is the most widely used keyword research tool , which means that most of your competitors are probably using it too, meaning you’re all competing for the same keywords.
Google Keyword Planner will also find you many hong kong phone number data irrelevant keywords , which can cost you a lot of time manually filtering the results.
Instead of Google Ads Keyword Planner, try a similar tool from Sklik, or use Google Search Console . Find keywords that drive traffic to your website, then add them to your search campaigns.
You might think that it’s pointless to pay for keywords that are already driving organic traffic to your site , but that’s not the case. Adding more keywords to your PPC campaigns, even those that are already driving organic traffic, will help you get even more traffic from them, and give you more control over what parts of your site your visitors see. Additionally, you can use Search Console to find search queries for which your site is showing up in search results, but at a very low position and with no traffic. Include these search queries in your PPC campaigns as exact matches.