UI and UX design: what is it and what is the difference

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What is UX and what does a UX designer do in a company
UX design is the art and science of designing products that provide enjoyable and useful experiences for users.

What does UX mean? It is user experience. What is UX design in modern business and what does a professional UX designer do? Their work begins with a deep study of the audience. UX specialists conduct surveys, interview users and observe their interaction with prototypes and products. Based on the results, they design interfaces. Such principles as hierarchy, proximity and feedback are used. Such factors as accessibility, cognitive load and aesthetics are also taken into account.

Information architecture is another key aspect of taiwanese phone numbers UX. UX designers organize and structure content and product functionality. They create taxonomies, navigation maps, and search systems.

What is important to say about the UX Designer profession is that it is related to the understanding of human psychology. Specialists use knowledge of cognitive processes, laws of motivation and perception to justify their design decisions.


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What is UI design in business and what does a UI designer do
UI design (UI) is the process of designing the visual interface of digital products. It covers all graphical and other elements of the user interface, including buttons, icons, fonts, colors, and layout.

What does UI mean — user interface, i.e. user interface. UI designers strive to create interfaces that are not only beautiful, but also intuitive, effective and easy to use.

UI design starts with understanding user requirements and business goals. UI designers work closely with UX designers, researchers, and developers. UI specialists create prototypes and interface models using graphic editors such as Figma, Adobe XD, and Sketch. Factors considered include typography, color palette, iconography, and layout.

When implementing interface elements, UI designers are guided by usability principles. They ensure that buttons are easy to press, text is easy to read, and icons are recognizable. They also consider accessibility and cross-browser compatibility to ensure the same experience for all users.

In addition to visual design, UI designers are also involved in developing interaction states. They create prototypes and animations that demonstrate how users will interact with the interface. This helps development professionals implement interactive elements.

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UX and UI: What's the Difference
Today you can often come across the question: what is the difference between the concepts of UX and UI.

UX (user experience) and UI (user interface) are two interrelated concepts that are of great importance in designing and developing successful products in the market. Although both terms are often used interchangeably, they have distinct differences.

What is UX design?
UX focuses on the overall user experience. It covers all aspects of a user’s interaction with a product, from the initial encounter to the final result.

What is UI design?
UI is the visual layer that users interact with directly.

You could say this: UX informs UI, and UI embodies UX. What a UX designer does in business is create a framework for a product, and a UI designer gives it visible form. UX research and principles inform UI designers' decisions.

To illustrate the difference between UX and UI, let's look at an example of an e-commerce website:

What does a UX designer do and what issues does he/she solve? Is it easy to find the products you need? Is the checkout process clear and efficient? Do users feel confident when shopping on the site?
What is UI in this case and what areas is it responsible for? Is the site attractive, are the fonts and colors pleasing to the eye? Are the icons and buttons clear to the viewer? Is the layout organized and intuitive?
To understand how effective different pages of a site, as well as different advertising sources and announcements, businesses use end-to-end analytics .

Web Design and UX/UI: What's the Difference
UI and UX designer are two in-depth specializations that, when combined, can be roughly designated as a “web designer.” Unlike traditional graphic design, UX/UI design requires a more logical and structured approach.