Branded Content and Covert Advertising
Posted: Thu Feb 20, 2025 8:34 am
In the digital landscape, transparency in commercial communication is essential to avoid sanctions and ensure public trust.
From a legal standpoint, it is russia cell phone number list advisable to include the wording “branded content” in sponsored content, so that users are aware of the promotional nature of the message. Additionally, creators and influencers must use clear disclaimers , such as the hashtags #adv or #ad , to indicate paid collaborations.
The guidelines to follow are indicated in the Digital Chart of the Institute of Advertising Self-Discipline (IAP) , which establishes the rules for the correct identification of advertising on social media.
Furthermore, it is important to underline that transparency obligations also apply to products or services received for free: in these cases, specific hashtags such as #giftedby or #suppliedby must be used to indicate that the content is the result of a gift or a non-monetized collaboration. Compliance with these regulations not only avoids sanctions, but strengthens the credibility of creators and companies that invest in influencer marketing.
From a legal standpoint, it is russia cell phone number list advisable to include the wording “branded content” in sponsored content, so that users are aware of the promotional nature of the message. Additionally, creators and influencers must use clear disclaimers , such as the hashtags #adv or #ad , to indicate paid collaborations.
The guidelines to follow are indicated in the Digital Chart of the Institute of Advertising Self-Discipline (IAP) , which establishes the rules for the correct identification of advertising on social media.
Furthermore, it is important to underline that transparency obligations also apply to products or services received for free: in these cases, specific hashtags such as #giftedby or #suppliedby must be used to indicate that the content is the result of a gift or a non-monetized collaboration. Compliance with these regulations not only avoids sanctions, but strengthens the credibility of creators and companies that invest in influencer marketing.