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Advertising of everyday goods at public transport stops

Posted: Thu Feb 20, 2025 8:01 am
by rumana777
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According to the website transport.mos.ru, the total number of trips in April 2024 increased by 5% compared to last year. The average daily passenger flow of Moscow public transport in April 2024 was 15.66 million. And, for example, in St. Petersburg in 2023, public transport carried more than 1.6 billion passengers. This is 200 million more than the year before.

This means that bus stop advertising can reach a huge number of shandong cell phone number list audiences and this is undoubtedly one of the main arguments in favor of this type of outdoor advertising. Placing such advertising, for example, in the regions is effective for new and unpromoted brands (small and medium businesses) and gives impetus to the possibility of further scaling. This type of advertising channel allows companies to attract a large number of targeted and tangible potential customers during a specific campaign. And in the future - lead to an increase in the sales conversion rate, while guaranteeing the highest possible return on overall marketing costs.

Effective Advertising in FMCG: TOP Advertising Channels to Increase Sales of Consumer Goods - Image 6
An example of a pedestrian city format at a bus stop


Effective Advertising in FMCG: TOP Advertising Channels to Increase Sales of Consumer Goods - Image 7
Advertising on the Moscow Metro platform