Why do manufacturers need statistics on retail consumers?
Posted: Thu Feb 20, 2025 8:01 am
There are about 370,000 active billboards in Russia, and about 15,000 new ones appear every year;
Billboards make up 66% of the outdoor advertising market;
Almost 26% of consumers visited a store after seeing outdoor advertising;
71% of consumers frequently view roadside billboard advertisements;
98% of people see outdoor advertising every week.
Effective Advertising in FMCG: TOP Advertising Channels to Increase Sales of Consumer Goods - Image 3
sk02.ru
Recommendations for FMCG manufacturers on advertising placement in this channel
1. Navigational advertising
If your distribution geography is very limited, it makes cell phone number list sense to place advertising on billboards within a small radius from the points of sale. Such advertising is called navigational. You can add a sign to the store or an address to the layouts so that the consumer understands that the products can be purchased near his place of residence. Moreover, if this is a residential area, it is better to choose smaller formats that are located closer to the routes of movement: billboards, cityboards, city formats, etc.
Effective Advertising in FMCG: TOP Advertising Channels to Increase Sales of Consumer Goods - Image 4
City format at the bus stop
Effective Advertising in FMCG: TOP Advertising Channels to Increase Sales of Consumer Goods - Image 5
City board near the road
Billboards make up 66% of the outdoor advertising market;
Almost 26% of consumers visited a store after seeing outdoor advertising;
71% of consumers frequently view roadside billboard advertisements;
98% of people see outdoor advertising every week.
Effective Advertising in FMCG: TOP Advertising Channels to Increase Sales of Consumer Goods - Image 3
sk02.ru
Recommendations for FMCG manufacturers on advertising placement in this channel
1. Navigational advertising
If your distribution geography is very limited, it makes cell phone number list sense to place advertising on billboards within a small radius from the points of sale. Such advertising is called navigational. You can add a sign to the store or an address to the layouts so that the consumer understands that the products can be purchased near his place of residence. Moreover, if this is a residential area, it is better to choose smaller formats that are located closer to the routes of movement: billboards, cityboards, city formats, etc.
Effective Advertising in FMCG: TOP Advertising Channels to Increase Sales of Consumer Goods - Image 4
City format at the bus stop
Effective Advertising in FMCG: TOP Advertising Channels to Increase Sales of Consumer Goods - Image 5
City board near the road