By being present in search engine results,
Posted: Thu Feb 20, 2025 8:01 am
companies can actively influence the consumer decision-making process regarding brand selection. This is especially important in the B2B sector, where the decision-making process often requires more information and time.
In addition, SEO coverage allows you to increase brand awareness by covering a larger number of search queries. This expands your audience and increases the likelihood of attracting new customers. And the more useful content you provide, the higher the brand query statistics, which has a positive effect on its popularity.
Case dufa
Let's look at a real case with the düfa brand, a manufacturer of paints and varnishes, with which we started working in 2023.
At the start of the work, the site dufa.ru had a low share of conduit cn cell phone number list presence in search engines compared to competitors. In the first six months of SEO work, we increased the visibility of the site from 7.5% to 16% and overtook one of the main competitors.
Share of presence in top 50*
B2B SEO in B2B - Image 1
* Data collected by the internal service Tools Ingate. The share of queries in the top 50 search engines is shown in comparison with competitors.
But such results require a systematic approach and the implementation of a whole series of measures. So what has been done in these six months?
Basic optimization
Corrected internal broken links and links with redirects
Made improvements to indexing settings
(working with canonical links and the robots.txt file)
We eliminated logical duplicates of catalog sections, duplicate meta tags, technical duplicates of site pages
In addition, SEO coverage allows you to increase brand awareness by covering a larger number of search queries. This expands your audience and increases the likelihood of attracting new customers. And the more useful content you provide, the higher the brand query statistics, which has a positive effect on its popularity.
Case dufa
Let's look at a real case with the düfa brand, a manufacturer of paints and varnishes, with which we started working in 2023.
At the start of the work, the site dufa.ru had a low share of conduit cn cell phone number list presence in search engines compared to competitors. In the first six months of SEO work, we increased the visibility of the site from 7.5% to 16% and overtook one of the main competitors.
Share of presence in top 50*
B2B SEO in B2B - Image 1
* Data collected by the internal service Tools Ingate. The share of queries in the top 50 search engines is shown in comparison with competitors.
But such results require a systematic approach and the implementation of a whole series of measures. So what has been done in these six months?
Basic optimization
Corrected internal broken links and links with redirects
Made improvements to indexing settings
(working with canonical links and the robots.txt file)
We eliminated logical duplicates of catalog sections, duplicate meta tags, technical duplicates of site pages