Using Urgency and Scarcity in Abandoned Cart Emails

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Abby hehemann, Director of Product Marketing The Complete Guide to Ecommerce Marketing Automation BONUS: FREE GUIDE Want to grow your ecommerce business, sell more products, and turn your customers into brand advocates? Get this guide to learn how marketing automation can help you achieve your business goals. Download Guide Post-Webinar Proof Follow-up Email Proof. Email Marketing Category: Lead Nurturing What is the purpose of this email marketing campaign? This is a follow-up email sent to webinar registrants who did not attend the live event.

Our webinar covers growth strategies we mexico whatsapp data learned while working at y combinator: This email worked well for us because it was sent to an audience that had already opted in to the webinar. We know their intent to view this content is high because they’ve taken the time to submit the information into the lead form. At the same time, we know how busy marketers and entrepreneurs are on a daily basis.

Instead of preventing them from accessing the webinar content because they didn’t show up live, we record our live presentation and send an email afterwards to give them a second chance to watch. In the body of the email, we provide multiple links to the content and reiterate the training topic multiple times. We also made a point of leveraging the names of big tech companies (Airbnb, Dropbox, Gusto) to add credibility to our presentations.